Lucknow: The Lucknow Police Commissionerate on Sunday launched Traffic Awareness Month 2026, initiating a month-long campaign aimed at improving road safety and reducing traffic-related fatalities through a mix of enforcement and public outreach.Police Commissioner Tarun Gauba inaugurated the campaign at the Reserve Police Lines, stressing the need for collective efforts to achieve the goal of cutting road deaths by half by 2030. He said the drive would be guided by the Five Es of road safety: education, enforcement, engineering of safer roads, emergency care, and a better traffic environment.Marking the launch, Gauba flagged off a 400-biker road safety rally from Reserve Police Lines to 1090 Crossing. All participants wore helmets, reinforcing the campaign’s message of responsible riding and adherence to safety norms.Throughout November, police will conduct awareness programmes in schools and colleges and engage commercial vehicle drivers on safe road practices. Enforcement against traffic violations will also be intensified.Motorists have been urged to wear helmets and seat belts, avoid speeding, drunk driving and mobile phone use while driving, and ensure that minors do not operate vehicles. The campaign’s theme is: “Safe Driving, Safe Lives.”
